Why does my company need SEO?
In the practical online marketing world, SEO is what makes your company stand out from the noisy and crowded web and show your customers prospects to look at.
What Does SEO Do
Search Engine Optimisation makes your site more visible to search engines, which in turn makes it more easily accessible to potential users/customers. SEO improves awareness of your brand among searchers who would otherwise choose the same products or services from a competitor’s brand.
The committed specialists at Clickers Choice will provide you with customized SEO services to suit your specific business needs. That means skilfully combining design, usability, and copywriting to make your site more visible to search engines.
Why is SEO important for marketing?
SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.
However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.
Also note, features like rich results and Knowledge Panels in the search results can increase visibility and provide users more information about your company directly in the results.
The Basics of Search Engine Optimization
Style Isn’t Enough
No matter how slick and trendy your website is, if search engines don’t see it, neither will potential customers. Search engines require websites to comply with a number of search-friendly guidelines to achieve a higher ranking and become more visible to searchers.Those that don’t meet the standards will be penalized by search engine algorithms, which are continually updated – such as Google’s Panda and Fred updates. SEO services ensure that your site meets search engine guidelines, avoids penalties, and achieve a better position on search engine results pages (SERPs).
Custom SEO Solutions
For a website that pulls in the crowds – and the clicks – you need a strategist that understands your goals, as well as the principles of successful SEO services. Your business is unique, and there’s no such thing as a “one size fits all” approach.
We analyze your website, industry, and goals to create a bespoke solution – whether you need local SEO to attract your local community, eCommerce SEO to push your products, or a mobile SEO strategy to grow your mobile site traffic.
Optimizing as a Team
They say SEO is all about your website content – which does play its part – but it’s really about everything.
1. Good site design that guides your users down the road to conversion, coupled with excellent usability and fast performance.
2. Well-written content that features carefully-selected keywords.
3. Content marketing – distributing valuable branded content to show your expertise, and build brand trust
4. Link-building – placing ethical links to your own site on high-authority external sites
All these methods form part of a successful search engine optimization strategy, for which we utilize our SEO experts, digital marketers, designers, and developers.
Measurable Results
The different elements of your SEO strategy can be constantly measured, evaluated and improved where necessary. In other words, you can see exactly what you’re getting from your investment.
Tracking these results also allows you to refine and adapt your marketing strategy as needed – keeping you a step ahead of the competition.
Full-Service Digital Agency
Good SEO provides your website with a strong foundation for success, and you’ll start seeing positive results after 4 to 6 months.
While your site is slowly building an organic presence, you can attract traffic immediately with our Google AdWords service – targeted adverts on Google that you only pay for if a user clicks on it. Targeted social media marketing campaigns can also grow your following and direct users to your site.
Search Engine Optimisation from Clickers Choice
With a stronger online presence and higher search engine rankings, you’ll soon be a star in your online customers’ eyes. Search engine optimization is more than just a business buzzword – it’s the difference between your company’s website shining in the spotlight, or vanishing into obscurity.
Whether you are in need of a full solution or an SEO audit to find out where your website’s strengths and weaknesses are, contact Clickers Choice team to find out how we can help your online presence shine.